The authors

Joris van Dooren (1976) gave up his childhood dream of having a professional cycling career with plenty of Tour de France victories and ended up finishing a master in International Business Communication. Started his career developing concepts as a creative in advertising. Made the switch to higher education in his early thirties. Teaches creativity advertising and branding at the Fontys University of applied sciences in the Netherlands since 2009. Is a true innovator that seldom does the same thing twice. Has an enormous drive to help people become more creative, curious and critical. Loves brainstorming and brand building. And… still is addicted to cycling.

Coen Luijten (1974) worked for a long time in the banking and insurance industry. His heart however lays in the field of commercial advertising. Is fascinated about psychology and what motivates people. Is somewhat the same as his dog, an enthusiastic and playful Labrador. Loves to travel all over the world and visit different countries and cultures. Made the switch to higher education in his mid-thirties and gained his Master degree in Imagineering (Master in Business Innovation) in 2017. Teaches creativity, advertising and branding at the Fontys University of Applied Sciences in the Netherlands since 2010. Has a deep desire to help people to unleash their Creativity.duopicture

Together,  Joris van Dooren (left) and Coen Luijten (right) were rewarded by the Fontys University of Applied Sciences with the Fontys Education Award in 2013 for their Fehtex Day Creativity Game. As a duo they are frequently invited as guest lecturers on creativity across Europe.